We are delighted in taking a great step forward in our superior quality, locally sourced West Country PGI Beef. Just the finest specially selected cattle, born, reared and finished within the West Country six counties of Cornwall, Devon, Dorset, Gloucestershire, Somerset and Wiltshire can carry the West Country Beef PGI. The West Country is the largest, most agricultural region in England and its environment is one of the richest in the UK. Farmers from the region produce an estimated 24% of beef in England and it is this which has helped shape and maintain the landscape and its heritage.
Protected Geographical Indication (PGI) for West Country Beef has been granted, a project lead by meat South West and supported by the Agricultural and Horticulture Development Board (AHDB), presenting Dennis Family Butchers with the opportunity to improve upon the supplies of our current ‘Devon and Cornwall Prime Beef’ range.
In January 2014, Protected Geographical Indications (PGI’s) for West Country Beef were recognised by the European Commission and published in the official journal of the EU. This means that beef from the region that meets specific criteria, such as being at least 70% forage fed, is eligible to carry the PGI logo and can be badged as West Country and promoted based on their rearing environment.
All farms are independently inspected to guarantee the very high standards and product authenticity. A feed log is required and proof provided that the cattle have been fed on a diet comprising of at least 70% forage from the lush grasses of the West Country, some of the best pastureland in the world.
The West Country is the largest, most agricultural region in England with grass growing in much of the region for up to 300 days of the year. This produces more consistently tender beef, giving an excellent eating experience – which is one of the things Dennis Family Butchers prides themselves on. It also produces a characteristic effect on meat quality and the nutritional value of beef in terms of fatty acid composition, vitamin E content and sensory quality. These values are achieved as animals have access to fresh grass for longer because of the warm, wet climate and where production systems are based extensively on grass.
There are many significant differences behind the change to ‘West Country Beef’ and the benefits to your customers that the PGI status brings. PGI status meets consumer demand for menu provenance by displaying the logo on your menu. By doing this, you are creating differentiation between your product and others in the marketplace. This is a great way to enhance your brand and create fresh attention by promoting a new range that reinforces your commitment to animal welfare, traceability and quality produce and a tangible way to support British farming.
To view our online West Country Beef PGI brochure, please click here: https://s3.amazonaws.com/online.fliphtml5.com/lizz/mrzx/index.html
Our West Country Beef is a truly fantastic, regional product – unique in flavour and quality. You can see our full West Country Beef range in the opening section of our 2018 Product Guide.