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Make more of West Country Beef

Make the most of West Country beef on your menu. We have a new handy Beef Insights guide that looks at two new product ranges for Quality Standard Mark beef, giving you some new ideas which provide great profit potential and a real point of difference on your menus.

Roasting cuts for the modern market
An exciting range of smaller roasting products.
Quality mini-roasts aimed at the dining for two market and parties.
Value mini-roasts taken from the forequarter provide new cuts for beef and help address the decline in traditional roasts.

Quick, convenient, light and tasty.
The range provides a number of key opportunities such as snack/fast food and all day options for the licensed sector and for hotels and restaurants providing different lunch specials and lighter healthier options.

Quality Standard Mark approved beef is a fantastic and reliable product with loads of options for your menu.
QSM beef is produced to very high standards,covering animal welfare and traceability in the UK.  This, combined with product specifications, which cover carcase classification, in terms of optimal fat covering and muscle conformation, along with strict maturation regimes, provide you with a quality product that comes with an “Eating Quality Guarantee”- the only UK beef quality mark that can make this claim.
Be sure to specify your beef is approved to carry the Quality Standard Mark.
You can view the brochure here. For further information , speak to your Philip Dennis Butchery Specialist or visit:

Author: Philip Dennis Food Service
Philip Dennis pride themselves on their passionate and personal foodservice and business support. We regularly produce blogs to ensure our customers can make the most out of this season's produce and food trends.