Gary Mullineux, Purchasing Director at food service and marketing group Caterforce, said: “There are a number of trends that we’re expecting to see in 2019, both from our suppliers and that our members are expecting to see.
“We’re going to continue to see a rise in complex or eye-catching cake designs as consumers want cakes that look as good as they taste. This feeds into the need for ‘Instagram worthy’ desserts that will help cafes, coffee shops and restaurants to entice people in.
“Botanical flavours are key for 2019 too, which became even more popular following Harry and Meghan’s wedding last year. We’ve taken the growth in this area to help develop our new Chefs’ Selections cake range which includes an elderflower and lemon cake and Persian style lemon cake. We’re expecting these to be extremely popular.
“Afternoon Tea continues to be a strong tradition but those in the hospitality sectors are trying to be more creative with their products to compete in the market and this has opened a new realm of premium traditional cakes and flavours. So, taking recipes such as Victoria sponge cakes but upgrading the appearance and subtly adding different flavours.”
· What new biscuits & cakes products should wholesalers be aware of?
“As the demand for cake products continues to soar, at Caterforce we’ve developed our own range of cakes which will be part of our own-label Chefs’ Selections range and sold by our members. We’ve developed two different ranges, one which is a ‘colour pop’ focus and an ‘elegant and fresh’ range.
“We’ve launched these ranges to keep up with current trends and ensure we’re giving end customers new and interesting products for 2019. We continually monitor our product offering in line with the end needs of customers and saw cakes as an area to grow. Customers want the latest cake trends but still need it to be a cost-effective investment and this range does just that.
“Our colour pop cakes range which includes pinata and rainbow cakes are designed to be showstoppers and great for families and children. Whilst our elegant and fresh range is specifically targeting a different audience and occasions such as Mother’s Day.”
· What are the biggest challenges the category will face in wholesale over the next 12 months?
“It’s a changing industry with new trends developing all the time. Some stand the test of time and outlets in the industry can be confident they will remain on menus and be good selling products. Other cake trends turn out to be short-lived fads, so the industry needs to monitor sales closely to identify how products are performing.
“There are rising costs in this area, as with others, which is why we’ve developed a cake range which is cost-effective. Good profits can be made in the cake and dessert area without having to sacrifice on taste or appearance so wholesalers need to have a good range at varying price points so end users have choice.”
For more information on the new range of Chefs Selections cakes, speak to our sales team on 01271 311122